The Focus Group Research Handbook (C) 2000 Holly Edmunds

ISBN: 9780071394536

Published: May 1st 2000

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The Focus Group Research Handbook (C) 2000  by  Holly Edmunds

The Focus Group Research Handbook (C) 2000 by Holly Edmunds
May 1st 2000 | ebook | PDF, EPUB, FB2, DjVu, audiobook, mp3, ZIP | 0 pages | ISBN: 9780071394536 | 6.25 Mb

The Focus Group Research Handbook is a comprehensive guide to contracting with a market research vendor to create a customized focus group study for your business or organization. Author Holly Edmunds thoroughly explains and simplifies theMoreThe Focus Group Research Handbook is a comprehensive guide to contracting with a market research vendor to create a customized focus group study for your business or organization.

Author Holly Edmunds thoroughly explains and simplifies the methodology of focus group studies, and comprehensively outlines the steps youll need to follow to implement and then analyze focus group research. From designing research vendor questionnaires, to selecting an effective moderator, from analyzing results to turning those results into workplace gains, this book will provide you with all the tools and tips youll need to simplify the focus group process.



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